Spearheaded an aggressive growth initiative for a real estate group.
Goals, Brand, Users client facilitation workshop – delivered a mission-critical user-centric digital solution that established the group’s visual brand identity and met business goals.
Cross-channel B2B lead generation – enabled securing of contracts with Local Housing Authorities and drove sales of guaranteed rental products.
Website creation, landing page optimisation – developed a bespoke site that optimised the customer journey, visual design that enhanced value propositions and content strategy that transformed users into customers.
Customer acquisition – SEO and engineered marketing created the industry’s first Guarantee Rent Calculator using Postcode search queries, thereby Crystal’s vision and key competitive strategy were realised.